Last Updated: November 12, 2025
Effective Date: November 12, 2025
🔒 Our Commitment to Your Privacy
At VivaFit, we take your privacy very seriously. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our application and services.
By using VivaFit, you agree to the practices described in this policy.
1. Information We Collect
1.1. Information You Provide Directly
We collect information that you voluntarily provide to us when using VivaFit:
| Type of Information |
Examples |
Purpose |
| Registration Information |
Name, email, date of birth, gender |
Create and manage your account |
| Health Data |
Weight, height, goal (lose/gain weight), dietary restrictions |
Personalize diet and workout plans |
| Exercise Preferences |
Type of exercise, available time, activity level |
Create personalized workout plans |
| Meal Records |
Foods consumed, calories, photos of meals |
Track nutritional progress |
| Payment Information |
Credit card data, transaction history |
Process premium subscriptions |
| Communications |
Support messages, feedback, reviews |
Provide support and improve services |
1.2. Information Collected Automatically
When you use VivaFit, we automatically collect certain information:
- Device Information: Device model, operating system, app version, unique identifiers
- Usage Data: Features used, time spent, access frequency, clicks and navigation
- Location Data: Approximate location based on IP address (we do not collect precise GPS location without your permission)
- Cookies and Similar Technologies: To remember preferences and improve experience
- Error Logs: Information about crashes and technical issues to improve stability
1.3. Information from Third Parties
We may receive information about you from third parties, including:
- Payment Providers: Google Play Store, Apple App Store
- Authentication Services: If you choose to log in with Google or Apple
- Analytics Services: Firebase Analytics, Google Analytics
2. How We Use Your Information
We use your personal information to:
📱 Provide and Improve Our Services
- Create and manage your VivaFit account
- Personalize diet and workout plans based on your profile
- Provide recommendations through VivAI Coach (AI)
- Process and analyze meal photos for calorie estimation
- Track your progress and provide statistics
- Improve our algorithms and features
💳 Process Transactions
- Process premium subscription payments
- Manage billing and automatic renewals
- Send receipts and billing notifications
- Prevent fraud and suspicious activities
📧 Communications
- Send important notifications about your account
- Respond to your inquiries and support requests
- Send updates about new features (with your permission)
- Request feedback about the application
🔒 Security and Legal Compliance
- Protect against fraud and unauthorized use
- Comply with legal and regulatory obligations
- Enforce our Terms of Service
- Resolve disputes and technical issues
3. Use of Artificial Intelligence (AI)
The VivAI Coach feature uses artificial intelligence to provide personalized recommendations. Regarding AI use:
🤖 How AI Works in VivaFit:
- Photo Analysis: When you submit a meal photo, our AI analyzes the image to estimate calories and nutrients. Photos are processed securely and are not shared publicly
- Personalized Recommendations: We use your profile data, goals, and history to generate customized suggestions
- Continuous Learning: Our algorithms improve over time, but NEVER train on personally identifiable data
- Processing: Some AI analyses are performed on external servers (e.g., OpenAI, Google Cloud AI), but always with encryption and in accordance with this policy
4. Information Sharing
We do not sell your personal information. We may share your data only in the following situations:
4.1. Service Providers
We share information with third-party companies that help us operate VivaFit:
- Cloud Hosting: AWS, Google Cloud, Firebase (data storage)
- Payment Processing: Google Play, Apple App Store
- AI Services: OpenAI API, Google Cloud AI (image and text processing)
- Analytics and Statistics: Firebase Analytics, Google Analytics
- Customer Support: Customer service and communication tools
All these providers are contractually obligated to protect your information and use it only as we instruct.
4.2. Legal Compliance
We may disclose your information if:
- Required by law, court order, or legal process
- Necessary to protect our legal rights
- To investigate fraud, security breaches, or illegal activities
- To protect the safety of users or the public
4.3. Business Transfers
In the event of a merger, acquisition, or asset sale, your information may be transferred. You will be notified of any change in ownership or use of your personal information.
4.4. With Your Consent
We may share your information with third parties when you explicitly authorize us to do so.
⚠️ WHAT WE DO NOT DO:
- ❌ We do not sell your personal data to third parties
- ❌ We do not share your health data with advertisers
- ❌ We do not use your meal photos for marketing without permission
- ❌ We do not share your information irresponsibly
5. Data Security
We implement rigorous security measures to protect your information:
- Encryption: All data in transit is encrypted using TLS/SSL
- Secure Storage: Sensitive data is encrypted at rest
- Access Control: Only authorized employees have access to personal data
- Monitoring: Intrusion detection systems and suspicious activity monitoring
- Regular Backups: To prevent data loss
- Security Updates: We apply patches and updates regularly
Despite our efforts, no system is 100% secure. You should also take precautions, such as using strong passwords and not sharing credentials.
6. Data Retention
We retain your personal information only for as long as necessary to:
- Provide VivaFit services
- Comply with legal obligations (e.g., tax records for 5 years)
- Resolve disputes and enforce agreements
- Improve our services in an aggregated and anonymized manner
When you delete your account:
- We delete or anonymize your personal information within 30 days
- Some data may be retained for legal or security reasons
- Backups may take up to 90 days to be completely removed
7. Your Privacy Rights
🛡️ You Have the Right to:
- Access: Request a copy of all data we have about you
- Correct: Update or correct inaccurate information
- Delete: Request deletion of your account and personal data
- Export: Receive your data in machine-readable format (portability)
- Revoke Consent: Withdraw previously granted permissions
- Opt-Out: Unsubscribe from marketing emails (except essential communications)
- Restrict Processing: Limit how we use your data under certain circumstances
- Object: Object to processing of your data for specific purposes
How to Exercise Your Rights:
- Through the App: Settings → Privacy and Data
- By Email: vivafit@funitapps.com
- Response Time: We will respond within 30 days
8. Children's Privacy
VivaFit is not intended for individuals under 18 years of age. We do not knowingly collect information from minors without parental or guardian consent.
If you are under 18 years old:
- Obtain permission from your parent or guardian before using the app
- Your parent or guardian should review this Privacy Policy
- If we discover that we have collected data from minors without consent, we will delete it immediately
9. International Data Transfers
Your data may be transferred to and stored on servers located outside of Brazil, including:
- United States (AWS, Google Cloud servers)
- European Union (backup data centers)
We ensure that these transfers meet the protection standards of LGPD (Brazilian General Data Protection Law) through:
- Standard contractual clauses
- Provider security certifications
- Adequate technical protection measures
10. Cookies and Tracking Technologies
We use cookies and similar technologies to:
| Type |
Purpose |
Can Be Disabled? |
| Essential Cookies |
Basic app functionality, authentication |
❌ No (required) |
| Performance Cookies |
Usage analysis, bug fixes |
✅ Yes (Settings) |
| Functionality Cookies |
Remember preferences, language |
✅ Yes (Settings) |
| Marketing Cookies |
Personalized ads (free plan only) |
✅ Yes (Settings) |
How to manage cookies: Go to Settings → Privacy → Manage Cookies
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we make significant changes:
- 📧 We will notify you by email
- 📱 We will display a notice in the application
- 📅 We will update the "Last Updated" date at the top of this page
- ⏰ We will provide a 30-day period before changes take effect
We recommend that you review this policy regularly to stay informed about how we protect your information.
12. LGPD Compliance
VivaFit is in compliance with the Brazilian General Data Protection Law (LGPD - Law No. 13.709/2018). We have appointed a Data Protection Officer (DPO) to ensure compliance.
DPO Contact:
13. Legal Bases for Processing
We process your personal data based on:
- Consent: When you explicitly authorize us
- Contract Performance: To provide the services you contracted
- Legal Obligation: To comply with laws and regulations
- Legitimate Interests: To improve our services, prevent fraud, and ensure security